At the very center of Real Estate / Sports

Make It

Who We Are – Pleasant/Rock

Pleasant/Rock is a real estate investment and development firm that integrates sports, culture, and community to create

long-term value and impact. Founded by Malcolm Jenkins and Brian K. Hinds Jr., the firm combines institutional real

estate expertise with athlete-driven investment to deliver scalable, mission-aligned projects across key U.S. markets.

  • Founded to bridge real estate, sports, and impact investing under one platform

  • Headquartered in New Jersey, with active pipelines in New Jersey, Ohio, and the Southeast

  • Partners include municipalities, family office investors, and athlete-backed capital groups

  • Rooted in the philosophy “One Development, One Community” — each project is designed to elevate both community and residents

Our Investment Approach

We invest at the intersection of real estate, sports, and influence. Unlocking dual alpha through financial performance and differentiated market impact. Our approach combines

institutional discipline, athlete partnership, and strategic execution to deliver enduring value.

  • We identify opportunities within our Core Four Strategies: Workforce Housing, Sports-Adjacent Real Estate, Sub-Institutional Multifamily , and Modular Innovation. Focusing on markets where demographic momentum, municipal alignment, and cultural influence converge.

  • We merge athlete influence with institutional capital to amplify access, awareness, and credibility.

    Each project aligns investor, community, and athlete interests through co- nvestment and education.

  • We pursue public-private partnerships, impact incentives, and local contracting to ensure each development delivers both ROI and revitalization. Our model scales by building trust and measurable impact in every market we invest in.

  • Capturing high-conviction, high-yield opportunities across emerging asset types. Pursue opportunistic or transitional investments where timing or structure creates alpha. Allocate to data centers, experiential mixed-use, or AI-adjacent real estate tied to macro growth themes. Maintain portfolio flexibility for asymmetric upside without overexposure to risk.

Contact us.

elevate@pleasantrock.com